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TV Has A Short Future
StumbleUponLondon-based HYPtv, positioned as the world's first true creative broadcast channel, is now broadcasting a fortnightly programme of bite-sized creativity on Sky, is coming soon on ipTV broadband channel Cube.tv, and has plans for mobile streaming....
London-based HYPtv, postioned as the world's first
true creative broadcast channel, is now broadcasting a
fortnightly hour-long programme of bite-sized creativity on the
Sky platform, is soon to be available through the ipTV broadband
channel Cube.tv, and has plans for mobile streaming....
[Register and post your own comments on
this article below...]
HYPtv styles itself as the place where the cutting edge of the
arts crystallizes in a platform for dazzling new and established
creative talent. Professionals, students and gifted amateurs
working in any genre are invited to submit their work for free
broadcast at www.hyptv.com.
Embracing new digital opportunities and a culture of creative
cross-over vibrancy, HYPtv's programming comprises short
pods of 30 seconds to 15 minutes - from short film, music and VJ
visuals to photography, art and architecture, as well as
performance, live art and comedy.
Community
Unlike current specialist youth channels, HYPtv will be a
creative community based on a model of democratic curatorship.
There are plans to evolve shared resources and knowledge online
with creative forums.
Programming
With a dynamic, kaleidoscopic, unpredictable and hypnotic
line-up of bite-sized material, HYPtv promises more creativity
and original programming on screens everywhere. Moreover, HYPtv
want to respond to an audience who demands something new every
day, every hour, every minute and they belive the short
programming format is perfect for today's multi-screen
viewers who have increasingly low-attention thresholds.
Audience
HYPtv's primary 18-34 target audience comprises the millions
of creatives worldwide looking to showcase their work, style
leaders and arts lovers who like to keep in touch with the
latest trends, as well as those driving the revolution in
screen-based entertainment.
HYPtv started broadcasting on TV on Sunday January 29th 2006 -
on Info TV at 8pm. At present it's a fortnightly show - but
they're looking to increase the hours so you can tune in
daily by the summer.
Hype broadcast details:
• The 'Best of HYPtv' showcase is screened fortnightly
on Sky Channel 181. Next broadcast: 12.03.06 at 20.00h. Then,
channel 181 at 8, every fortnight. Daily broadcast from summer
’06.
• HYPtv will be launching on broadband TV via www.cube.tv - a
revolutionary, interactive, free-to-view broadband TV portal,
where viewers can access streaming and library content 24/7.
Launches 15 March 2006.
• HYPtv on mobiles, broadcasting summer 2006
About Hype TV:
Conceived by founding directors, Bob Palmer and Dave Cook who
run an advertising creative consultancy, HYPtv is for a new
generation of 'evergreens' – people who are staying
younger longer – and for multi-tasking, ipod-listening, mobile
phone-texting, ubiquitous screen-gazing youth. A melting pot of
ideas, HYPtv is as much a culture as a broadcast channel, a
place where everyone – including brands and industry – can
mingle. This offers a unique opportunity for talent to air their
work to the people who matter in their field. www.hyptv.com
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
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