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SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

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The Essential Guide to Link Building

Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.

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What’s more important for interactive teaching tools, creative freedom or the curriculum?

An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.

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Robot Reads London Park

By: NMK Created on: February 20th, 2006
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Proboscis's successful field trial of a public authoring feral robot, carried out on 3rd February in London Fields, used GPS and wifi to upload its geo-referenced readings to the project's platform...

Proboscis has announced the successful field trial, carried out on Friday 3rd February in London Fields, of a public authoring feral robot...

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The project began as an EPSRC-supported Visiting Fellowship with Natalie Jeremijenko and has developed into a close collaboration with Birkbeck College's Department of Computer Science. It is part of Proboscis' Social Tapestries research programme: http://socialtapestries.net

Gathered data combined with local knowledge uploaded by locals

The robot combines air quality and carbon dioxide sensor and a GPS unit with WiFi communications to upload its geo-referenced readings to the Urban Tapestries platform. Over the next 2 months we will be developing a web interface to allow for more sophisticated visualisation and interrogation of robot sensor readings, and combining them with local knowledge uploaded to Urban Tapestries by people in the area.

Project web page - http://socialtapestries.net/feralrobots/index.html

Field Trial Blog Entry - http://urbantapestries.net/weblog/archives/cat_prototypes_trials_demos.html

Short Film of 1st Trial - http://socialtapestries.net/feralrobots/RFPA_LondonFields_Jan2006.mp4

Initial Visualisations - http://urbantapestries.net/weblog/archives/000151.html

Community Mapping Workshop Documentation - http://diffusion.org.uk/socialtapestries/D_STFR_Workshop_A4.pdf

About Social Tapestries:
Social Tapestries is a research programme exploring the potential benefits and costs of local knowledge mapping and sharing, what they have termed the public authoring of social knowledge. Over the next few years Proboscis will be developing a series of experimental uses of public authoring to demonstrate the social and cultural benefits of local knowledge sharing enabled by mobile and network technologies. These playful and challenging experiments build upon the Urban Tapestries framework and software platform developed by Proboscis and its partners. For more details see the Social Tapestries site and the Urban Tapestreies blog at http://urbantapestries.net/weblog/index.html http://proboscis.org.uk

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