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moreThe success of web TV shows such as Bebo’s Kate Modern and Lonely Girl 15 has lead to a renewed interest in the industry. MySpace has just announced plans to distribute its own TV shows through television and DVD, as it seeks to broaden its reach away from the computer. more
With Internet TV rising in popularity, it is no surprise to find that for many, the PC has become the second TV in many homes, according to new research by Internet video specialist Simply and media boutique Work Research. more
What can the digital industry learn from the adult entertainment sector? At the latest in our Beers and Innovation series of events, NMK dons its grubby mac to uncover the ways in which mainstream internet businesses might evolve by emulating this often uninvestigated industry. How might you adopt some of these tools and techniques to generate new business, embrace change and engage with mass markets effectively? more
In an imaginative foray into the terrain of branded content, digital marketing agency Kerb has developed a viral marketing game for easyMoney car insurance, in which rival insurance firms are hunted down by easyGroup owner Stelios... more
The regulatory and ethical issues raised by the convergence of content and advertising in a multichannel environment. more
Games or advergames have proven an excellent way to engage with audiences. With more people now spending time online than watching TV, the increase of broadband and the growing appeal of social groups, video and games online, branded entertainment looks like a great avenue online, writes Andrew Azorbo.
Games or advergames have proven an excellent way to engage with audiences. With more people now spending time online than watching TV, the increase of broadband and the growing appeal of social groups, video and games online, branded entertainment looks like a great avenue online, writes Andrew Azorbo.
Using entertainment to build brands and market products has been fairly common place within the mass medium of television. The internet has been more known for using the realm of short viral clips that spread through social groups and even other experiments in short films, animations and clips. Games, or advergames, have proven an excellent way to engage with audiences and so with more people now spending time online than watching TV, the increase of broadband and the growing appeal of social groups, video and games online, branded entertainment looks like a great avenue online.
To enable your brand and product reach a larger audience here are eleven reasons why branded entertainment could work for you:
You'll need to be very intimate with your target market and their tastes but the rewards could be exponential if done well.
For full details and a comprehensive whitepaper report please visit Branded Entertainment Whitepaper.
About the author
Andrew Azorbo works for AzACreations.
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