Latest Articles
More Web 2.0 Needed In Schools
An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
moreUK Council for Child Internet Safety Launches
The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.
moreUS Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
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Americans Turn to Web for News
A survey has revealed that the American public is shunning traditional media such as newspapers and TV as their primary source of news. The Internet has become the main channel of information for nearly half (48 per cent) of Americans - an increase of 8 per cent from one year ago.
moreUser Centred Design - Course
In order to make sure your site meets your audience’s needs, you need to start by understanding your audience. This one day course demonstrates a variety of industry-standard tools and techniques that allow you to gain insight into your audience, what they are looking for online, and how to give it to them. more
Writing A Marketing Plan
Alan Gleeson describes the fundamentals of creating an effective marketing plan for your business. more
Web 2.0 Lacks Converts
While Web 2.0, user-generated content sites perform less well than traditional sites when it comes to advertising conversions, the cost of using such sites is proportionally low. more
Mobile Web 2.0
Operators and handset manufacturers have been heralding the imminent arrival of the mobile web for some time. But in the words of the sage of Salford, Steven Morrissey, "How soon is now?" more
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Project Management - Two Day Course
Location: University of Westminster
Price: £350.00 Reduced to £250.00 if you are eligible for a discount.
Project Management
Location: Imagination
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Writing for the Web (One Day)
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.
Writing for Games
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Web Accessibility Training
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Writing for the Web - Course
StumbleUponHave you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?
Date: 12th December
Time: 10.00am - 4.00pm
Venue: Central London, TBC
Price: £175 (concessions £125)
Booking: At present, bookings must be made via email to ingrid.fiszpan@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.
A lot of the difference comes down to one of the most neglected ingredients of a good website - the written word.
Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.
This one-day course offers an introduction to writing for the web, with practical exercises and discussion throughout.
The tutor is Martin Bazley, ICT4Learning.com, a consultant with over 10 years’ experience as an online audience advocate – thinking about websites from the users’ point of view.
Topics:
- • Why do I need to learn to write for the web – I can write already!
- • About how people use the web
- • Who is your website for? What will it offer them? How will they use it…?
- • Structuring web content
- • Engaging your users
- • Writing for different types of user
- • Managing content creation by multiple authors or contributors
The course is aimed at anyone who needs to produce written content for websites, from journalists and copywriters to website and content managers. Technical expertise is not assumed.
Lunch and refreshments are provided with this course.
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
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