International online advertising network ad pepper media unveiled SiteScreen on 27th September 2006, a revolutionary new advertising technology developed by Crystal Semantics to stop advertisements from being served alongside inappropriate content...

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Developed by Crystal Semantics, ‘Textonomy™ SiteScreen’ is fully automated and works alongside ad servers to check content before an ad is served.

It marks the first time that an online ad network can accurately control where every ad is placed in real time and confidently protect client brands.

An intelligent language-based filtering system, SiteScreen enables advertisers to select specific content categories to exclude from their campaigns. It works by analysing individual pages, identifying controversial content and blocking ad serving to inappropriate locations.*

Intelligent system anaylses page contents

Fully automated and pre-emptive, SiteScreen far exceeds current industry best-practice for ad serving, which is based on voluntary codes and periodic manual checking of websites’ overall content.

SiteScreen has been in development since December 2005. It is based on the work of 40 world language experts, eight years of research and investment to date of over US$8m.

Mark Nall, MD of ad pepper UK, said: “While we strongly support all efforts to clean up ad delivery, the volume of inventory handled today is simply beyond human ability to police.”

System meets the challenge of advertising alongside user-generated content

“Until now, industry best practice has relied on self-regulation and basic level human checking that doesn't account for the constantly updated content that characterises the internet, particularly the massive growth in user-generated content. SiteScreen sets the standard for others to follow.”

SiteScreen exclusively launches in October 2006 through ad pepper UK and will be free to advertisers using the ad pepper network. SiteScreen is the first of a number of major technological advancements that ad pepper is preparing for launch.

Textnomy available in 11 languages

Ian Saunders, MD of Crystal Semantics said, “SiteScreen has been developed to end ad placement alongside controversial or inappropriate content once and for all. We look forward to rolling out more ground-breaking innovations that will shake up the industry over the coming months.”

SiteScreen has been initially developed in 11 languages in preparation for international roll-out.

Textonomy™ SiteScreen is currently available in eleven languages including English, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish & Turkish.

[* Controversial content genres, included in the Textonomy™ SiteScreen process include: Alcohol, Drugs, Extreme sites (politics, race, religion), Gambling, Nudity, Filesharing, Adult (primarily sexual), Tobacco & Weapons.]

Discover what Crystal Semantics Co-Founder David Crystal had to say about semantic search at the NMK event New Directions In Search on September 8th 2005.

About ad pepper media:
ad pepper media is an international digital media, direct response, email marketing and affiliate marketing service provider. It currently operates from 19 offices in 12 European countries, the United States and Australia, from which it markets its services in more than 50 countries. ad pepper media enables advertisers to execute multi-channel advertising campaigns via its leading edge advertising technology platforms. Advertisers can reach their target audience via ad pepper media’s network of more than 1 million small, medium and large-sized website publishers and affiliates generating over 4 billion ad impressions per month as well as over 30 million proprietary and list managed opt-in email profiles. www.adpepper.com

About Crystal Semantics:
Crystal Semantics has developed Textonomy, the first Sense Engine™ to deliver significantly more accurate and powerful Internet search results. By applying human "senses" and concepts that current algorithms, semantic systems and other statistical techniques cannot match, Textonomy uniquely uses human linguistic intuition, tapping into the semantic relationships between words and the contexts in which they occur. The Textonomy suite of products includes solutions for search and navigation, e-commerce and contextual advertising. Based in Holyhead, UK, Crystal Semantics is a division of Crystal Reference Systems Limited – an internet content and Search Company. The company was founded in 2001 by Professor David Crystal, a world authority in linguistics, and managing director, Ian Saunders. It has provided online content for many major publishers including Penguin Books, Lexico LLc, A&E Television Networks and Webster Publishing and is one of the fastest growing online content publishers in Europe. Crystal Reference Systems Limited is an ad pepper media group company. www.crystalsemantics.com