Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

more

The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

more

Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

more

Related Articles

Channel 4 Dependence On Big Brother

By: NMK Created on: October 10th, 2006
Bookmark this article with: Delicious Digg StumbleUpon

New research highlights Channel 4's dependence on the Big Brother format. Without its ratings from the multi-programme format, the channel would have had 9 per cent less share of all-hours viewing in the year ending 31st August 2006...

New research highlights Channel 4's dependence on the Big Brother format. Without its ratings from the multi-programme format, the channel would have had 9 per cent less share of all-hours viewing in the year ending 31st August 2006...

[Register and post your own comments on this report below...]


What if there was no Big Brother on Channel 4? What if, instead, there were programmes that performed in-line with the Channel 4 average?

The answer is that Channel 4's all-hours share would have gone from 9.70% in the 12 months ending 31st August 2006 to 9.25%.

The impact on Channel 4's 16-34 target demographic would be particularly severe, from 12.83% to 11.63%, a reduction of nearly 9% in the time spent watching Channel 4 by the 16-34 age group.

E4 also shored up by Big Brother properties

The impact is not confined to Channel 4: the brand has formed an important cornerstone of the E4 schedule right from the channels launch.

In the 12 months ending 31st August 2006, E4 screened 2,060 hours of Big Brother and its spin-off shows (Big Brothers Little Brother, Big Brothers Big Mouth, and Celebrity Big Brother).

These hours accounted for a quarter of all viewing to the channel. The second chart shows the impact of losing Big Brother on the C4 network (Channel 4 and E4).

Rumours surfaced this summer linking ITV with a bid for Big Brother. The figured from DG&A give some idea of the potential impact this could have on C4.

Methodology: To identify the contribution of Big Brother and its spin-off programmes to the C4 Network, David Graham & Associates calculated the C4 and E4 shares of viewing after removing all the Big Brother related slots from the schedule, which is conceptually equivalent to assuming that the Big Brother slots only ever achieve the non-Big Brother channel averages.

About David Graham & Associates Ltd:
David Graham & Associates started life in 1990 as an analyst of television audience data (TAM). One of its divisions, DGA Metrics, is the UKs leading independent supplier of audience behaviour data. DGA now employs a highly-qualified team of analysts and econometricians and merges proprietary data with standard industry sources to provide unique value-added service. DGA now has a number of associated companies: including Attention Inc. to launch the Attention System and provide a presence in the large US entertainment market. Clients of the associate companies now include most US studios, the European Commission, television networks in Australia, the UK and the US, a major advertising agency in Japan and most of the UKs leading independent producers. www.dganet.co.uk

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: