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Cut&Paste 2009 Digital Design Tournament

It’s that time again. The Call for Competitors is open for entries! Got skills in 2D, 3D, or Motion? You could be one of the designers selected to represent London in fast-paced, single-elimination rounds, each with a unique design theme and set time limit.

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Easy Listening: Radio and the Web

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The Rise and Rise of Word-of-Mouth Marketing

‘Word-of-mouth’ marketing is set to become big business in 2009, according to industry analysts. NMK spoke to one analytical firm helping a number of firms maximise their word-of-mouth potential and therefore react quickly to changing market demands.

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Time Out Dating Service First On iMode

O2 is partnering with Enpocket and Time Out to provide Time Out Dating, the leading mobile dating and chat application, to i-mode consumers in the UK...

O2 is partnering with Enpocket and Time Out to provide Time Out Dating, the leading mobile dating and chat application, to i-mode consumers in the UK...

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The partnership will see Time Out Dating available from 18th January 2006 and will enable singles to search for dates and chat with other singles using their i-mode phones. The site will offer mobile consumers access to thousands of profiles of like-minded individuals on its i-mode site from £3 per month. As an official partner, Time Out Dating will be available through i-mode's intuitive interface from the main menu under Communities>Time Out Dating.

The partnership forms part of i-mode's unique content structure through which Enpocket will be able to quickly develop and deploy sophisticated, secure commercial content for consumers. It allows Enpocket and Time Out to expand revenue opportunities by selling content through O2's generous revenue sharing model. As a service Time Out Dating will collect its revenue from subscription based services billed directly through the user's phone bill permitting Enpocket to concentrate on its core business. i-mode is a flexible business model that facilitates both subscription based and non-subscription based content.

Searching & flirting perfect for WAP & iMode platforms

Time Out Dating, built using the Enpocket Community Engine, is a mobile internet application available on WAP and now i-mode that enables subscribers to interact with each other through a colourful, branded interface. Users can search for friends or love matches based on age, location, interests and other criteria and then message each other - all through the Time Out Dating WAP site.

Grahame Riddell, Head of i-mode Marketing for O2 UK said: "We are pleased to be working with Enpocket to offer its Time Out Dating application to our subscribers. Enpocket has managed to capture the benefits of i-mode and joined the i-mode ecosystem to offer its users a compelling mobile experience. O2 wants to make developing mobile content as attractive and as easy for businesses as possible. With the arrival of i-mode, O2 will redress this balance and the provision of mobile content in the UK easier and more cost effective."

Community applications in the ascendancy

"The building of a strong content community both on and off-portal will be critical to the success of the services," he added. "Our research clearly shows that consumers are willing to look at and pay for mobile content, and expectations are tied closely to a user's experience of the Internet. Use will be driven by periods of downtime, communication applications, like e-mail, and situational driven use, when information is needed instantly. The overriding point for consumers is that convenience is key."

Mike Baker, CEO and President for Enpocket said: "O2 has provided an environment where mobile communities can thrive. It's exciting to be involved in the first i-mode portal in the UK, where access to content is instant. In 2006 the Enpocket Content Engine and Enpocket Community Engine will continue to be used to build the next generation of applications - putting brands' content at their customers' fingertips."

About i-mode:
. The i-mode service, exclusively from O2, marks a departure from the closed 'walled-garden' approach to content provision to an open environment, encouraging community building and innovative content services. It's easier for content partners to develop commercially viable customer-focused services with a low incremental cost model - i-mode sites can be built for less than £10K, reducing the immediate pressure for subscription revenues, and encouraging a diverse range of original services and content. i-mode builds on O2's market-leading position in the provision of mobile messaging and content services and the addition of i-mode capability to O2's service portfolio in the medium term will complement the highly successful O2 Active WAP portal which now has well over 3 million customers and represents more than 50 per cent of UK mobile internet traffic.

About Enpocket:
Enpocket is a leading global mobile media company serving organizations looking to leverage mobile technology to foster and maintain individual relationships with consumers. Enpocket designs, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, careful attention to user experience, and a pioneering legacy of hundreds of successful mobile programs around the world. Clients include Vodafone, Verizon, Orange, Telefonica, Nokia, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi's, Hallmark, and Nike. Enpocket has offices in Boston, London and Singapore. To learn more see www.enpocket.com