Mobile Marketing With Video Portals
Universal McCann and VoxSurf VideoLab's strategic partnership claims to offer the first rich 3G mobile brand experiences with multi-media video portals enabling brands to promote direct-to-consumer by simply making a 3G videocall...
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A new deal announced 18 January 2006 enables consumer brands to deliver a rich interactive experience on the mobile phone. VoxSurf's VideoLab video communications solution has been selected by communications agency Universal McCann to produce and host deep media brand destination sites on mobile phones. To access the sites, consumers simply videocall a brand's unique shortcode from their 3G handsets.
The deal comes on the heels of VoxSurf's solution being shortlisted for the GSM Association's "Best Mobile Entertainment Award." The winners will be announced at 3GSM World Congress in February.
Universal McCann's clients include Xbox, Bacardi, H&M, Virgin Atlantic, Jack Daniels, Microsoft, More Th>n, Nickelodeon and Daily Telegraph. Work is already underway on a potential Bombay Sapphire mobile experience. Pricing schemes are flexible and brands can select freephone, standard or premium rates for access to their portals.
Bringing consumers and brands together on the 3G platform
"One doesn't have to be a genius to recognise how powerful an opportunity mobile is. VoxSurf's application gives a platform for individuals to experience and engage with brands, branded content, and branded applications. It's a significant development as uniquely, the scope of influence can be rich, personal, ubiquitous and empowering." said Damian Blackden, Joint CEO of Universal McCann.
"By signing Universal McCann, VoxSurf's VideoLab is delivering on its vision to bring 3G-powered interactivity to the media industry. Finally companies can exploit the power of 3G to bring exciting and new content to users - and improve companies' bottom lines," said Andy Munarriz, co-founder of VoxSurf.
About Universal McCann:
Universal McCann is one of the world's largest marketing communications service firms providing strategic services and consultancies in the areas of traditional and non-traditional media planning and buying, communications architecture, digital technologies, and research/modeling. Launched in 1999 as the globally branded media services arm of McCann WorldGroup, Universal McCann is a primary element of Interpublic Media, and part of the Interpublic Group of Companies. It has the privilege of serving some of the world's most recognisable and respected brands, such as The Coca Cola Company, Intel, Johnson & Johnson, Nestle and Microsoft. www.universalmccann.co.uk
About VoxSurf Ltd:
VoxSurf offers next-generation, IP-based videomail, unified messaging and voicemail solutions to the telecommunications and media industries. VoxSurf's VxOne voice and video communications platform delivers unrivalled flexibility and interoperability, forming the basis for its industry-first VideoLab service. VideoLab offers mobile operators and media companies a completely interactive experience that extends beyond just sending and receiving video messages. It delivers a rich multi-media video portal experience at the touch of a button - through a simple videocall. VoxSurf partners with HP, Comverse, Radvision, VoiceGenie and Nuance, and was recognised by HP's Software Channel Excellence Award in 2005. www.voxsurf.com