A new keyword research guide from Wordtracker asks 'Vegetarian dog food – does it stand a pup’s chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?

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Websites that can’t be found on search engines cost their owners thousands of pounds in lost business. Frequently, this is because they’ve been using the wrong keywords in their website copy.

Now, a practical keyword research guide from Wordtracker (www.wordtracker.com) aims to help any kind of website find the right keywords and gain extra business as a result.

Advice in the guise of a story

The guide, "Vegetarian Dog Food – Does it Stand a Pup’s Chance?", features Susan Webster, CEO of a fictional company that wants to sell vegetarian dog food online. She approaches nine leading experts to ask for help and their replies are published in full. The experts give invaluable insights into how any website can perform well on Google or any other search engine.

Mike Mindel, co-founder of Wordtracker, says: "The basis of search engine optimisation is simple. Use jargon on your website and you’ll get no traffic. Use the words people use when they’re searching – keywords - and you’ll get tons of traffic."

However, finding the best keywords is a real challenge. Search engine optimisation can be a secretive business and successful companies are understandably reluctant to talk about the specifics of their work.

Demystifying SEO

"As a result, there’s a shortage of detailed case studies," said Mindel. "So we created a fictional but realistic scenario and gave search engine experts the opportunity to share their methods with ordinary people. The problems faced by our fictional CEO are the same problems website owners face every day. The strategies and advice our experts have kindly provided can help website owners achieve a better return on investment."

The book features contributions from Bryan Eisenberg, BL Ochman, Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil Davidson, Robin Good and Nick Usborne. It is available for immediate download from Wordtracker.com.

About Wordtracker
Wordtracker is a leading independent online keyword research service. It helps professional search engine optimisation companies and website owners drive traffic through achieving better search engine rankings. For further information please contact Ken McGaffin, CEO, Linking Matters on ken@linkingmatters.com or visit www.wordtracker.com