Latest Articles

The Community Glue

Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.

More Everything - The Ofcom 2008 Report

UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.

Parents Fear For Networked Kids

Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.

• Brief Encounter: Richard Mower, PocketSurfer
• Approaching the Crossover
• The Cleverest Thing That Never Existed
• Book Review: Bringing Nothing to the Party
• Marketers Cautious Over Social Media Spend
• Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com
• Business Sites Handicapping SEO

Related Articles

• The Cleverest Thing That Never Existed

  Semantic search is poorly understood and leading to claims for its powers that lie beyond the bounds of what computers are able to do, says Charlie Hull, MD of Lemur Consulting.

  more

• Business Sites Handicapping SEO

  Businesses are alienating a large section of the online market by failing to optimise their sites for disabled Web users. more

• Window of Opportunity for Microsoft and Facebook

  Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users. more

• MIcrosoft Buys into Semantic Search

  While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more

• Money Saving Pay-per-Click Tips

  If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips… more

Related Events

Improving your Business through Effective Search

When: July 12th, 2007
Location: Central London TBC
Price: £50.00 Reduced to £30.00 if you are eligible for a discount.

more



---

New Directions In Search (NMK)

When: September 8th, 2005
Location: Adam Street, 9 Adam Street, The Strand, London WC2N 6AA
Price: £60.00 Reduced to £40.00 if you are eligible for a discount.

more



---

New Directions In Search (NMK)

When: June 23rd, 2005
Location: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £60.00 Reduced to £40.00 if you are eligible for a discount.

more



---

New Directions In Search (NMK)

When: May 26th, 2005
Location: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £60.00 Reduced to £40.00 if you are eligible for a discount.

more



---

Advanced PPC Search Marketing

When: May 11th, 2005
Location: 76 Portland Place, London W1B 1NT
Price: £295.00 Reduced to £245.00 if you are eligible for a discount.

more



---

Advertisement

Keyword Guide Aims To Bolster Search

Bookmark this article with: Delicious Digg StumbleUpon

A new keyword research guide from Wordtracker asks 'Vegetarian dog food? - does it stand a pup's chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?

A new keyword research guide from Wordtracker asks 'Vegetarian dog food – does it stand a pup’s chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?

[Register and post your own comments on this article below...]

Websites that can’t be found on search engines cost their owners thousands of pounds in lost business. Frequently, this is because they’ve been using the wrong keywords in their website copy.

Now, a practical keyword research guide from Wordtracker (www.wordtracker.com) aims to help any kind of website find the right keywords and gain extra business as a result.

Advice in the guise of a story

The guide, "Vegetarian Dog Food – Does it Stand a Pup’s Chance?", features Susan Webster, CEO of a fictional company that wants to sell vegetarian dog food online. She approaches nine leading experts to ask for help and their replies are published in full. The experts give invaluable insights into how any website can perform well on Google or any other search engine.

Mike Mindel, co-founder of Wordtracker, says: "The basis of search engine optimisation is simple. Use jargon on your website and you’ll get no traffic. Use the words people use when they’re searching – keywords - and you’ll get tons of traffic."

However, finding the best keywords is a real challenge. Search engine optimisation can be a secretive business and successful companies are understandably reluctant to talk about the specifics of their work.

Demystifying SEO

"As a result, there’s a shortage of detailed case studies," said Mindel. "So we created a fictional but realistic scenario and gave search engine experts the opportunity to share their methods with ordinary people. The problems faced by our fictional CEO are the same problems website owners face every day. The strategies and advice our experts have kindly provided can help website owners achieve a better return on investment."

The book features contributions from Bryan Eisenberg, BL Ochman, Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil Davidson, Robin Good and Nick Usborne. It is available for immediate download from Wordtracker.com.

About Wordtracker
Wordtracker is a leading independent online keyword research service. It helps professional search engine optimisation companies and website owners drive traffic through achieving better search engine rankings. For further information please contact Ken McGaffin, CEO, Linking Matters on ken@linkingmatters.com or visit www.wordtracker.com