Keyword Guide Aims To Bolster Search
A new keyword research guide from Wordtracker asks 'Vegetarian dog food? - does it stand a pup's chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?
A new keyword research guide from Wordtracker asks
'Vegetarian dog food – does it stand a pup’s chance'? So
what's the thinking behind the book and is search engine
optimisation (SEO) belatedly getting a sense of
humour?
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Websites that can’t be found on search engines cost their owners
thousands of pounds in lost business. Frequently, this is
because they’ve been using the wrong keywords in their website
copy.
Now, a practical keyword research guide from Wordtracker (www.wordtracker.com) aims to help any kind of
website find the right keywords and gain extra business as a
result.
Advice in the guise of a story
The guide, "Vegetarian Dog Food – Does it Stand a Pup’s
Chance?", features Susan Webster, CEO of a fictional
company that wants to sell vegetarian dog food online. She
approaches nine leading experts to ask for help and their
replies are published in full. The experts give invaluable
insights into how any website can perform well on Google or any
other search engine.
Mike Mindel, co-founder of Wordtracker, says: "The basis of
search engine optimisation is simple. Use jargon on your website
and you’ll get no traffic. Use the words people use when they’re
searching – keywords - and you’ll get tons of
traffic."
However, finding the best keywords is a real challenge. Search
engine optimisation can be a secretive business and successful
companies are understandably reluctant to talk about the
specifics of their work.
Demystifying SEO
"As a result, there’s a shortage of detailed case
studies," said Mindel. "So we created a fictional but
realistic scenario and gave search engine experts the
opportunity to share their methods with ordinary people. The
problems faced by our fictional CEO are the same problems
website owners face every day. The strategies and advice our
experts have kindly provided can help website owners achieve a
better return on investment."
The book features contributions from Bryan Eisenberg, BL Ochman,
Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil
Davidson, Robin Good and Nick Usborne. It is available for
immediate download from Wordtracker.com.
About Wordtracker
Wordtracker is a leading independent online keyword research
service. It helps professional search engine optimisation
companies and website owners drive traffic through achieving
better search engine rankings. For further information please
contact Ken McGaffin, CEO, Linking Matters on ken@linkingmatters.com
or visit www.wordtracker.com
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