Search engine marketing company Neutralize have launched a blog - 'Search Engine Wars'. Blogging on key topics and news for the Search engine marketing industry, its a useful resource for SEM professionals and an example how blogs' collaborative nature pays dividends...

The technical team at Neutralize, the UK Search Engine Marketing company, launched a new blog 'Search Engine War' http://www.search-engine-war.co.uk in May 2005.

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This blog initiaitve is a great example of of how dialogue and openeness through blogging can be both an authentic resource for the search industry as a whole, and an effective marketing tool for Neutralize.

Frequently updated with all the latest news and advice on organic search engine optimisation, pay per click and contextual marketing, Search-Engine-War.co.uk is becoming a leading resource for businesses wanting to keep up to date with the search engine marketing industry.

Search Engine War offers a unique UK perspective on the global search engine marketing industry, and is already acclaimed by a number of the biggest USA based search engine marketing websites.

The popularity of the site is due to the reputation Neutralizes technical team headed up by CTO Edward Cowell already have in the UK. The quality insights they can offer make it a popular resource for site owners and other search engine marketing companies looking to pick up some top level tips.

Andrew Thomas, an algorithmic search engine specialist at Neutralize, said: "Us guys work with a great variety of clients and are continually coming up with new enterprise search engine optimisation solutions, as well as ideas and perspectives on the search engine marketing industry. Having this team blog gives us somewhere to record these and share them with the rest of the world."

Recent topics on enterprise search engine optimisation have included - "Why bridging pages are fundamentally flawed", "Optimising for Google UK Local Search", and a series of discussions on the conflict between "Affiliates vs Search Engine Marketing".

They have also reported on industry news, like the launch of SMA UK http://www.sma-uk.org at Search Engine Strategies in London on 2 June. "As soon as we hear about a topic that we think is of interest, or new findings from our own research on search engine marketing we blog it," says Pay Per Click team manager, Caroline Bielby.

Bloggers include members within the algorithmic search engine optimisation team, pay per click team and online business team.

There's an opt-in mailing list (which already had over 600 subscribers one wek after launch) which keeps you up to date with the Neutralize team's latest views on the industry, and new visitors can sign up to the mailing list for free.

You can also download Search Engine War in the latest RSS and Atom content syndication formats.

RSS: http://www.search-engine-war.co.uk/index.rdf

Atom: http://www.search-engine-war.co.uk/atom.xml

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NMK Event - New Directions In Search, 23 June 2005 @ o1ZeroOne, Soho

Discover the latest trends in local vs global search, integrated search, metasearch and mobile search from leading search engine and SEO/SEM companies including Overture, Infospace, Neutralize and Seekport at New Directions In Search on 23 June.

Teddy Cowell Of Neutralize will speak about geotargeting at this event.

About Neutralize:
Neutralize is one of the UK's leading full service search engine marketing agencies, providing a one stop solution specialising in enterprise search engine optimisation and advanced Pay Per Click management. In 2005 they were Finalists for marketing firm of the year in the UK Innovation and Growth Awards. An Overture Accredited SEM (Search Marketing Company), UK Premier Affiliate to Atlas one point, Contributor Member of SEMPO (Search Engine Marketing Professional Organisation) http://www.sempo.org, and Members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK).