In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreIn the US presidential election, the Web has changed how candidates operate. Tim Hoang reports on how social media has influenced the race for President. more
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it. more
An innovative project aims to make Internet Radio finally hit the right note at the right time, thanks to a new broadcasting system developed by Dutch-based international radio programmer and consultant Terry Purvis... more
Trenton Moss explains how the disabled use different ways to access the Internet as part of his NMK Interest Group about accessiblity... more
Advertise your skills and availability as a freelancer on this site. more
We're becoming accustomed to thinking of the internet as just another channel. But its most powerful and disruptive effects derive from its network aspects, explains Michael Nutley...
We're becoming accustomed to thinking of the internet as just another channel. But the internet's most powerful and disruptive effects derive from its network aspects...
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