Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Anticipation for new Xbox builds – sparking more social media buzz than Galaxy S4 and Facebook ‘phone’ combined

The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.

more

Five Internet mega-trends

Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.

more

PR industry “growing up” on thorny issue of measurement

Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.

more

Related Articles

Mobile & inkjet recycling push

By: NMK Created on: March 17th, 2005
Bookmark this article with: Delicious Digg StumbleUpon

A recycling business has launched an innovative recycling appeal for Comic Relief. The deadline for sending in your unwanted mobile phones and inkjet cartridges is 15 April...

By Rob Morton

As a representative of leading recycling company Eurosource, I was delighted to be part of the recent Red Nose Day Recycling Appeal launch. Eurosource has pledged recycle old mobile phones and empty inkjet printer cartridges to raise funds for Comic Relief - for everything recycled, we'll give money to this excellent charity.

Although it was only launched in February, there has been a great response. This innovative appeal doesn't ask anyone to part with their cash. They can simply donate something that would probably have ended up in the bin!

Unlike many fundraisers, it's not just the charity which gains - the benefits are far wider. Our environment is being damaged more and more by pollution, and mobiles and cartridges contribute to this when they are binned because they end up in landfill sites. Recycling them allows them to be refurbished or refilled, and most importantly reused - many even end up in developing countries where landline infrastructure is scarce.

So readers, search your cupboards for your old mobiles, and please stop binning your inkjet cartridges! Instead, post them to:
Red Nose Day Recycling Appeal
FREEPOST NAT 1990
Falkirk
FK2 9BR.


Address labels can be downloaded at www.recyclingappeal.com/rednoseday where you can also find out exactly how much will go to Comic Relief for your old mobiles and inkjet cartridges - please note that we can't recycle Epson cartridges.

If you work in an office and you've got large toner cartridges to donate, please DO NOT send them to the address above. Once you have 10 or more, give us a call on 08712 50 50 50 and we'll send a courier to collect them FREE.

Please post anything you wish to donate by April 15 so we can get the proceeds to Comic Relief on time - and thanks again to readers who have already shown their support.

About Eurosource:
Eurosource specialise in helping charities, schools, nurseries, scout groups, community groups and other organisations raise funds through collecting and recycling used printer cartridges and mobile phones. Used laser, toner and inkjet cartridges can be turned into cash to fund your organisation. Eurosource Europe is the umbrella company for the Recycling Appeal, Recycool and Scouts Appeal. Organisations raising money through recycling include: Roy Castle Lung Cancer Foundation, RSPB, Marie Curie Cancer Care, RNIB, NIHC and the Hospice Foundation (partnered with Tesco Ireland). www.esel.co.uk For details of their Red Nose Day appeal visit http://recyclingappeal.com/rednoseday/  

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: