Latest Articles

Search Party: Interview with Kevin Ryan

Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?

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Break for the Borders

Book retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.

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Business Briefing: How to Sell on the Web

Being able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.

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• ‘Mega Monday’ Bucks High Street Woes
• Measure for Measure: Meeting the Analytics Challenge
• Straight from the Horsesmouth
• North and South: The UK Digital Media Divide
• Business Briefing: Where Next for Venture Capitalists?
• Social Media in Practice: BBC Radio 5 Live
• Conservationists Embrace Social Media

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• Who is Here to Learn?

  As part of the research “Who is here to learn?” The role of the New Media Knowledge network in the digital media sector, NMK set up an online survey to find out people’s views on NMK. more

• Building Communities and Networks Online: Level One

  This one-day course will provide a thorough introduction to the business and practice of running a community or social network online.

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• Content 2.0 Podcast Goes Live!

  The inaugural NMK podcast from our Content 2.0 conference held at the RSA in London on 6th June 2006 has gone live. Hear the keynotes, debates and forum sessions that explored how we will search for and market content in the age of social networks, user-created content and disruptive technologies... more

• Winners Of e-Learning 2005 Awards

  Excellence in e-learning was recognized and celebrated on 13th October in the Royal Garden Hotel in Kensington, London at the inaugural 'e-learning Awards 2005', sponsored by City & Guilds... more

• Taking Stock Of Search In 2005

  Today, 85% of European Internet users first discover websites through search engines. But why has search marketing enjoyed such success? And where are local and mobile search heading, asks Yahoo! Search & Overture Europe's Stephen Taylor... more

NMK Courses In 2006

NMK runs a series of regular courses on a range of industry skills. Their frequency can be upped according to demand. Register your interest for any course here...

NMK COURSES 2006 – WHAT FLOATS YOUR BOAT?

The courses featured here all run regularly but their frequency can be increased subject to demand. So tell us…

Which of them interests you? What other courses would you like to see NMK offering? To make a suggestion, or enquire about / register interest in any course below, please email: hannah.weimers@nmk.co.uk

Nirvana Business Development Programme

Affordable consultancy and skills development – providing immediate business benefits. This programme is essential for any company wishing to increase revenue and improve their sales and marketing capabilities. The course provides a unique blend of consultancy with workshops and mentoring to provide a positive, practical and measurable impact on business bottom-line.

The unique mix of formats is specifically designed to empower participants to increase revenue for their companies through improved strategic sales and marketing. Over a three-month period the course offers two and half days of workshop with intense preparation and follow-up exercises, and private consultancy for each company. 

 

Cost Effective User Centred Design for Interactive Projects

User Centred Design or “UCD” is a methodology that puts the user at the centre of a product or service’s development. This process focuses on cognitive methods in order to achieve products, which are intuitive and easy to interact with. The aim of UCD is to get answers from users, which will drive the development and the end result of a project.

This one-day course is a general introduction to the principles of user centred design. It looks at simple techniques intended to give valuable user insights. The aim of the course is to provide an overview of the techniques with participants having hands on experience by carrying out the techniques they have learned. 

 

Building Communities and Networks Online – Level 1

This one-day course is an updated version of our extremely popular Managing Online Communities course. It will give new media professionals a thorough introduction to the business and practice of running an online community or blog. The course is presented in association with Emint, the network of virtual community professionals. The tutor is Lizzie Jackson, Editor, Communities at the BBC. She will take the class through the major issues, challenges and opportunities in managing an online community. 

 

Building Communities and Networks Online - Level 2

An intensive workshop over half a day, this course concentrates on exploring and resolving real-life editorial and technical issues which you face in managing your online community or community of practice (COP). Geared to new media professionals already active in the field, the course is designed to further enhance management and troubleshooting capabilities deployed in the business and practice of running an online community. 

 

Copywriting for Digital Media

Good web writing is the simplest way to improve the effectiveness of a website and related digital communication. This intensive one-day course explains the role of copy (and the copywriter) in planning and executing an effective digital strategy. The course will introduce the key principles of copywriting for a digital media, explaining the opportunities and restrictions of web, email and other channel opportunities. It uses a rich combination of tuition, case studies and practical exercises to deliver a highly effective day of learning.

 

Measuring Website Effectiveness

According to Gartner 50% of sales are lost because visitors can’t easily find the right content. 40% of visitors won’t return because of a negative experience, says Zona Research. The list of statistics like these goes on. They all confirm what we know, that having an effective web channel is key to online success. But as the saying goes "What you don’t measure, you can’t manage".

Measuring Website Effectiveness is a workshop designed to give an appreciation of the principles of web channel measurement and analysis. This workshop will explore the different tools and services for measuring internet activity as well as providing a process for implementing an effective web measurement strategy.

 

Introduction to E-Marketing

This one-day course will provide a comprehensive introduction to the principles and practice of online marketing. In recent years, the Internet has emerged as a major channel for marketing, with new and established brands, businesses and organizations using email, websites and other new media as a means of communicating and strengthening relationships with customers and stakeholders. The course tutor will draw extensively on case studies and examples to illustrate principles and lessons, highlighting what can be achieved through well planned and delivered campaigns.

 

Introduction to Mobile Marketing

With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.

 

Enquiries & Bookings:

For all enquiries about these courses email: hannah.weimers@nmk.co.uk