Intercative Art @ Science Museum
Stolen heads and swarms of bugs feature in 'Digital You', the free intercative art installation at the Science Museum in London which uses art to represent people's online personas...
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The Science Museum today is running a new free interactive art installation 'Digital You' which uses art to represent people's online personas which are built up through their use of computers and the internet.
Through fun and occasionally unsettling interactive art, visitors will be introduced to the potential risks to these identities and learn that there are simple ways to protect them.
Visitors will be able to swat away an attacking swarm of digital bugs and swap heads with their neighbour, all in the name of online security.
The installation is open now and will run until 2 January 2006.
Digital You has been produced by Science Museum Solutions, with technical advice from McAfee, creators of anti virus and hacker protection software, and is an innovative, exciting and topical installation. The installation will combine interactive public art from Greyworld, a renowned group of artists, with arresting, informative graphics.
Bringing online security & identity to life
Mike Dalton, President of the Europe, Middle East and Africa (EMEA) region, McAfee said: "Our work with the Science Museum and the Digital You exhibition marks a new and exciting approach to raising online security issues in a clear and understandable way."
"The increasing use of computers and the internet in our daily lives means that we are constantly building up profiles of ourselves online that represent who we are to a global community," he continued. "This innovative exhibition raises awareness of these digital personas, and the easy ways in which they can be protected."
Visitors to the installation will be greeted with large bold graphics and bright screens - and at the centre of the exhibition, interactive experiences bring to life the concept of identity theft:
What it is? Enter the space and see your image projected onto the screen. Suddenly you lose your head as it is swapped with the people around you.
What does it say? Your image is the most important representation of your identity. This installation shows the user how fragile this can be. 'Heads' demonstrates how the elements that make up your digital persona are in danger of being compromised in a world where digital identity theft is more common than you may think.
What is it? As you enter the space, millions of tiny bugs swarm and multiply around your reflection. Each one is attracted to you, sticking to your skin, and slowly devouring your image. Your motion disperses them, sending them away into space.
What does it say? 'Swarm' demonstrates that your digital identity is under attack, by giving identity theft a physical presence in the form of tiny creatures that are attracted to your digital identity, and that will attack it, invading your personal space and clinging to your projected image. 'Swarm' also reassures. Visitors can flail their arms and swing their bodies to disperse the swarm - computer users can protect their identities and explore the world safely if they apply some simple steps.
About Digital You:
The installation has been developed with technical advice from McAfee (www.mcafee.com/uk/). The installation has been created by Greyworld www.greyworld.org. The installation will run from 8th November 2005 - 2nd January 2006. Admission to the installation is free.Br>
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California and a global leader in Intrusion Prevention and Security Risk Management, delivers proactive and proven solutions and services that secure systems and networks around the world. With its security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security. www.mcafee.com
Greyworld have exhibited their work around the world, with permanent installations in twelve countries including 'The Source' (2004), which opens the London Stock Exchange every morning and is watched by millions everyday on BBC Breakfast News. This year also saw 'Trace', a permanent artwork for the historic maze at Hampton Court Palace, and a permanent installation entitled 'Bins and Benches' for a new town square in Cambridge. They are currently working on an ambitious series of installations, Worldbench, in 6 locations from London to Cape Town, to be unveiled toward the end of the year.www.greyworld.org