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Discount Luxury Brand Site Hits UK

In the lastest incarnation of what Trendwatching have termed "massculsivity" a well-stocked new online shopping centre for luxury brands at discount prices is coming to these shores...

In the lastest incarnation of what Trendwatching have termed "massculsivity", Brandalley, a new online shopping centre for luxury brands at discount prices is coming to the United Kingdom...

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The site specialises in clothing, shoes, accessories, leather goods, jewellery, furniture, and homeware. It features a wide range of articles from previous collections, stock surpluses or cancelled orders of the most prestigious brand names. All merchandise is brand new and up to 75% off of retail prices.

Entrepreneurial expertise only a click away

E-commerce is currently a £ 15 billion industry in the United Kingdom. This figure is predicted to soar to £ 47 billion in 2008. Brandalley’s future is bright and it is looking to become the number one actor in the United Kingdom promoting successful partnerships with brands on Internet.

The site’s founder and President, Sven Lung, is an established entrepreneur who works with important investors, including the famous American web entrepreneur Kevin Ryan, founder of DoubleClick and Chairman of the Advisory Board of Brandalley. With an initial investment of almost seven hundred thousand pounds, the Brandalley team is developing marketing policies that match the positioning of the brands represented. The latest round of financing by prominent venture capitalists is to close on December 7, 2005.

The explosion of e-business and e-consumers

The site currently has 60 brands and 5,000 different products available. Brandalley is expanding and will soon also sell sporting goods and high-tech name brands. By summer 2006, the site will showcase 100 brands and 20,000 products and will deliver all over Europe.

The Brandalley French site currently has 600,000 visitors per month. Since the site was launched, orders have increased by 300% each month. There are 450,000 members and an additional 400,000 are expected to join by the end of 2005. The site in France has an estimated turnover of €7 million for 2006.

Founder and president Sven Lung said: "Over the next five years, we are not only aiming to become number one in Europe in selling discounted brand products. Once our site becomes known, we want our customers to discover famous brands from other countries too in order to open them up to the European market."

www.brandalley.co.uk
www.brandalley.com