The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.
Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search. more
Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet. more
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion. more
Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
Tino Nombro, MD of Ambergreen, examines the changes in Google and the significance of not ranking first. more
Wasted Government Websites & Search
The paltry trickle of traffic on many UK government sites is partly down to lack of search engine marketing, says Warren Cowen of Greenlight...
Liberal Democrat MP for Brent East, Sarah Teather, heavily
criticised the Government's web presence in The Guardian on
the 8th December, describing it as 'an
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this article below...]
Her criticism hinges on the increasing number of government
websites with a tiny number of visitors every month. This
extreme level of low-traffic was explored in an article in The
Guardian entitled The websites nobody wants
The Guardian's Michael Cross noted that "The Department
for Culture, Media and Sport is responsible for 11 websites,
including what may be the least-visited on the web. UK World
Heritage Sites (www.ukworldheritage.org.uk
) managed just 77
unique visitors last year.
Warren Cowen, managing director of Greenlight, suggests the
Government should be using SEM as part of its web strategy to
make websites more visible on the web and justify their
Warren comments: "The Government has adopted a 'build
it and they will come' approach to its websites in an
attempt to disseminate information online. However, it appears
that some government organisations aren't considering what
information people want and how they are actually searching for
it. Some of the information government websites is useful and
sought after, but not so easily accessible."
Warren believes government organisations should be using expert
Search Engine Marketing (SEM) consultants to facilitate the best
use of their spend. For example, Greenlight worked with The
Energy Saving Trust to review the information that citizens were
requesting before building a web strategy that visitors could
Greenlight is a leading Search Engine Marketing (SEM)
consultancy with a proven track record of delivering innovative,
targeted and accountable Search Engine Marketing campaigns. The
company specialises in improving client positioning and website
visibility in the top search engines, as well as driving traffic
to its clients' websites.
Search Engine Marketing (SEM) consultancy Greenlight launched
its specialist training arm, Catalyst on 10 November. The new
division's remit is to demystify Search Engine Optimisation
and Pay-Per-Click techniques for businesses of all sizes. For
more information email email@example.com