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UK's First Search Training Initiative
Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes...
Search Engine Marketing (SEM) consultancy Greenlight
announced the launch of its specialist training arm, Catalyst on
10 November. The new division's remit is to demystify Search
Engine Optimisation and Pay-Per-Click techniques for businesses
of all sizes...
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this story below...]
The Catalyst () training division is a UK-first for the search
marketing industry, and will help to dispel the 'black
art' image of SEM by educating businesses in its tools and
techniques.
Catalyst has been set up in response to overwhelming customer
demand. The training programmes will enable businesses of all
sizes to learn about the benefits of both paid search and
organic natural search, equipping them with the skills to bring
SEM in-house.
Equipping SMEs & corporates for in-house search
marketing
Greenlight (
www.greenlight.co.uk) is targeting the
training programmes at small business in particular, that do not
have the marketing budget available to invest in an SEM agency.
Catalyst will also be attractive to larger corporates who are
interested in bringing their search marketing services in-house.
Greenlight has already been approached by businesses to provide
bespoke training days in their offices for teams of staff.
Catalyst's training curriculum has been compiled by
Greenlight's expert team of SEM consultants, who are also
qualified strategists, editors, marketers and developers. The
one-day masterclasses will help businesses to improve their
search engine rankings, and obtain the best return-on-investment
from their Pay-Per-Click marketing using best practice
techniques.
Giving control of search back to business
Catalyst's one-day course in Pay-Per-Click is priced at
750, while the one-day masterclass in Search Engine
Optimisation costs 795.
Alicia Levy, media director of Greenlight, commented: "The
Catalyst division has been driven by phenomenal customer demand
over the past couple of years, and we've already had sign-up
and a great response from a number of leading UK
brands."
"There are a huge amount of small businesses that have
limited marketing budgets, so we've adapted to meet their
needs," she continued. "We are confident that Catalyst
is the much-needed solution, providing businesses with the
knowledge and skills that they need to handle Search Engine
Marketing themselves."
Catalyst training will officially open for business on 24
November 2005, but Greenlight is already subscribing individuals
to the courses. For further information, please contact Lucy
Park or Michelle Forsyth on 01273 666200 or 07866 615453 or
email
greenlight@midnight.co.uk
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