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Financial Services Focus On Experience

Two leading players in the online world have joined forces to launch a new service - Experience Excellence - that centres on customer experience solutions...

Two leading players in the online world have joined forces to launch a new service - Experience Excellence - the brainchild of edge IPK and HeathWallace...

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Experience Excellence combines the complimentary strengths of both companies into a single unique offering. The new offering for financial services organisations brings together HeathWallace’s proven framework for evaluating and designing an organisations’ online “customer experience” with edgeIPK’s expertise in developing compelling experience solutions using their ground breaking Open Presentation Platform.

Wedding customer intimacy and operational efficiency

Recent research from Gartner identifies that up to 40% of the effort of developing online applications goes into creating the presentation layer that provides the Customer Experience.

Dharmesh Mistry, CTO, edge IPK, stated “Leaders within the financial services sector have started to open their eyes to the major factor driving customer intimacy and operational efficiency strategies: Customer Experience. As organisations realise that the Internet is driving transparency in product pricing so too are they realising getting the right customer experience is key to attracting new customers and retaining existing customers. At the same time key to driving operational efficiency is the ease of use in systems used across all business processes.”

User, channel & brand proliferation drives applications growth

“ Having researched the marketplace for expertise in Customer Experience, HeathWallace emerged as true leaders with a solid base of successful implementations. The combination of HeathWallace and edgeIPK’s product provides the only complete offering in the market for Customer Experience,” he added.

Financial services organisations are seeing a huge growth in the number and types of applications required to support sales, services and back office applications. This growth is driven by increasing complexity of applications supporting processes for multiple types of users, brands, channels and languages.

Dave Wallace, CEO HeathWallce added: “Our unique Experience Framework quickly establishes metrics for delivering successful experience applications. However with the increase in demand for such applications clearly automation is required. edge IPK’s Open Presentation Platform not only delivers dramatic acceleration of development timescales but is the only platform support delivery to Online (rich and thin), Portal, Offline and Composite applications”.


About edge IPK:
edge IPK delivers innovative business process solutions based on Open Presentation Platform (OPP). The company’s mission is to become the leading international provider of OPP, bringing business and IT together. Through its flagship product, edgeConnect, edge IPK aims to significantly reduce the development time and cost of building front-end applications. edge IPK accelerates business evolution, by enabling organisations to rapidly develop and manage business applications to support multiple users interfaces and presentations through a single process. The company helps its clients to develop software applications using a ‘write once, publish many times’ model. The company has extensive experience in financial services, with a blue chip customer base, which includes ABN AMRO, Deutsche Bank, Folgate Partnership and Zurich Financial Services. www.edgeIPK.com

About HeathWallace:
HeathWallace was set up to focus on the online needs of the customers of financial services. We recruited the liveliest minds in research, customer journeys, design and technology; fusing their skills to create a team of people to do extraordinary things. In our three-year history have worked across the financial services from banking, to credit cards, to insurance, to life and pensions, asset management and corporate banking. We have an exemplary track record of delivering websites for some of the largest companies in the world and are very proud of our record of consistently delivering web sites that beat client and customer expectation to time and budget. We have already made a massive impact on the following companies: HSBC (e.g.www.hsbc.com), The Royal Bank of Scotland Group (e.g.www.rbs.co.uk), NatWest (e.g. www.bankline-support.co.uk), Lombard (e.g.www.lombard.co.uk), Standard Life, AXA Investment Managers, Charles Schwab and Ashburton. www.HeathWallace.co.uk