Ringtone Mania Predicted to Stay
StumbleUponThe youth of today will spend on average £4,320 on downloading ringtones to their mobile phones over the next fifteen years, according to new research from ringtone software company Xingtone...
Youths will spend £4,320 on ringtones over the next fifteen
year, according to a report from Xingtone. The ringtone sofware
provider' s research findings also show girls are
out-teching boys and it’s the 10-14 year old girls that are the
ones most fueled by the ringtone craze, according to Xingtone,
the ringtone sofware provider.
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A poll of over 1,000 people aged 10-25 years by Xingtone has dissected the ringtone habits of the nation. Of those surveyed by Xingtone, 60 per cent would prefer to create their own ringtone rather than download an ‘off-the-shelf’ one, highlighting a growing trend towards personalisation. Richard Miles, European Managing Director, Xingtone comments: “Xingtone is all about allowing people to download and develop their own ringtones – it’s about mixing and matching and creating your own personal statement at affordable prices.
Girls out-tech boys with personalisation du jour
It’s official - girls are the ones most hooked by the craze, with 85 per cent of those surveyed saying that they download ringtones regularly. Surprisingly only 60 per cent of boys are taking advantage of the technology. The girls most hooked are aged between 10-14 years, with two out of three (65 per cent) downloading at least six ringtones per month. Although lagging behind, boys are still downloading two ringtones on average per month.
Of those surveyed by Xingtone, 60 per cent would prefer to create their own ringtone rather than download an ‘off-the-shelf’ one, highlighting a growing trend towards personalisation. Richard Miles, European Managing Director, Xingtone comments: “Xingtone is all about allowing people to download and develop their own ringtones – it’s about mixing and matching and creating your own personal statement at affordable prices.”
Ringtone rogues
On a more serious note, of those surveyed by Xingtone, 75 per cent were concerned about hidden costs of ringtone purchases, with 58 per cent fearful of being tied into a ringtone club. A total of 36 per cent reported being ripped off by providers at least once. Complaints ranged from being overcharged to receiving costly or inferior quality ringtones, such as polyphonics. Richard Miles, European Managing Director, Xingtone comments: “With the ringtone market predicted to increase by 161% in the next five years** there is a call for transparency as pricing is becoming a hot consumer issue.”
Laura Williams, nurse from London commented: “My sister has been ripped off by a certain ringtone company and she ended up unknowingly signed up to a club with a huge mobile phone bill at the end of the first month. She’s now a lot more wary of which services she uses.”
Hazel Jones, mother from London commented: “My daughter loves to have her favourite tune as her ringtone on her mobile phone. I am fearful that she is too trusting of companies, especially after everything that’s been in the news.”
Sounds of the city versus UK suburbs
There are also vast regional differences in take up of the ringtone craze. Xingtone’s findings show people living in large cities or towns (72 per cent) are the ones most likely to take up the trend and are more tech savvy than their counterparts living further out. However there was more take up in Scotland (26 per cent), Wales (23 per cent) and North (21 per cent) with London (18 per cent), following closely behind and Midlands coming up last (12 per cent).
About Xingtone:
Xingtone puts the power of ringtone creation in the user’s hands. Instead of the limited choice available via handset and website, Xingtone allows users to make their own real music ringtone on their PC or Mac by providing them with the software and only charging for the data transmission. It allows users to listen to the chosen section of the track to make sure it’s exactly what they want, and then allows them to send the ringtone to their mobile via text, letting them take charge and be in control of what they’re buying. And these real music ringtones are far higher quality than the average purchased ringtone available today. www.xingtone.com/
Xingtone’s Top Tips:
Points for young consumers to consider when making your own ringtone:
• You don’t have to buy the same over-priced ringtones as your friends
• You can decide on the exact clip of music
• You can sample and preview before sending it to your mobile
Points to consider when using a ringtone club/website:
• Preview the ringtone before buying, so you know what you’re getting
• If you can’t preview the tone before buying it, skip it
• Always read the small print and never sign up without reading it first
• Always check your mobile bill to check you’re not overcharged
[Register and post your own comments on this article below...]
A poll of over 1,000 people aged 10-25 years by Xingtone has dissected the ringtone habits of the nation. Of those surveyed by Xingtone, 60 per cent would prefer to create their own ringtone rather than download an ‘off-the-shelf’ one, highlighting a growing trend towards personalisation. Richard Miles, European Managing Director, Xingtone comments: “Xingtone is all about allowing people to download and develop their own ringtones – it’s about mixing and matching and creating your own personal statement at affordable prices.
Girls out-tech boys with personalisation du jour
It’s official - girls are the ones most hooked by the craze, with 85 per cent of those surveyed saying that they download ringtones regularly. Surprisingly only 60 per cent of boys are taking advantage of the technology. The girls most hooked are aged between 10-14 years, with two out of three (65 per cent) downloading at least six ringtones per month. Although lagging behind, boys are still downloading two ringtones on average per month.
Of those surveyed by Xingtone, 60 per cent would prefer to create their own ringtone rather than download an ‘off-the-shelf’ one, highlighting a growing trend towards personalisation. Richard Miles, European Managing Director, Xingtone comments: “Xingtone is all about allowing people to download and develop their own ringtones – it’s about mixing and matching and creating your own personal statement at affordable prices.”
Ringtone rogues
On a more serious note, of those surveyed by Xingtone, 75 per cent were concerned about hidden costs of ringtone purchases, with 58 per cent fearful of being tied into a ringtone club. A total of 36 per cent reported being ripped off by providers at least once. Complaints ranged from being overcharged to receiving costly or inferior quality ringtones, such as polyphonics. Richard Miles, European Managing Director, Xingtone comments: “With the ringtone market predicted to increase by 161% in the next five years** there is a call for transparency as pricing is becoming a hot consumer issue.”
Laura Williams, nurse from London commented: “My sister has been ripped off by a certain ringtone company and she ended up unknowingly signed up to a club with a huge mobile phone bill at the end of the first month. She’s now a lot more wary of which services she uses.”
Hazel Jones, mother from London commented: “My daughter loves to have her favourite tune as her ringtone on her mobile phone. I am fearful that she is too trusting of companies, especially after everything that’s been in the news.”
Sounds of the city versus UK suburbs
There are also vast regional differences in take up of the ringtone craze. Xingtone’s findings show people living in large cities or towns (72 per cent) are the ones most likely to take up the trend and are more tech savvy than their counterparts living further out. However there was more take up in Scotland (26 per cent), Wales (23 per cent) and North (21 per cent) with London (18 per cent), following closely behind and Midlands coming up last (12 per cent).
About Xingtone:
Xingtone puts the power of ringtone creation in the user’s hands. Instead of the limited choice available via handset and website, Xingtone allows users to make their own real music ringtone on their PC or Mac by providing them with the software and only charging for the data transmission. It allows users to listen to the chosen section of the track to make sure it’s exactly what they want, and then allows them to send the ringtone to their mobile via text, letting them take charge and be in control of what they’re buying. And these real music ringtones are far higher quality than the average purchased ringtone available today. www.xingtone.com/
Xingtone’s Top Tips:
Points for young consumers to consider when making your own ringtone:
• You don’t have to buy the same over-priced ringtones as your friends
• You can decide on the exact clip of music
• You can sample and preview before sending it to your mobile
Points to consider when using a ringtone club/website:
• Preview the ringtone before buying, so you know what you’re getting
• If you can’t preview the tone before buying it, skip it
• Always read the small print and never sign up without reading it first
• Always check your mobile bill to check you’re not overcharged
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