e-Scratch Cards For The Blackberry Set
StumbleUponMobile marketing solutions provider Telescratch(tm) looks to enhance companies internal branding and performance, with electronic 'scratch cards' for Blackberry® devices...
'Scratch card' fun has been given a corporate twist
by Telescratch Ltd, a leading developer of innovative mobile
marketing solutions, with a version released for businesspeople
with Blackberries.
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They announced on 25 October 2005 that their revolutionary SSR (Splash, Scratch and Reveal) technology is now available for business users who communicate using wireless BlackBerry® devices. By using SSR, Telescratch can bring the lottery-style 'scratch cards' to the business world by recreating the experience on a BlackBerry or other mobile device.
Telescratch customers have typically used SSR to send branded electronic scratch cards directly to consumers' mobile handsets (e.g. with new product announcements, discount vouchers, or a prize draw entry), prompting the recipient to participate in one of many possible calls to action.
Internal marketing and incentivising strengths
Now, however, Telescratch has taken that model one step further, and is enabling companies that use wireless BlackBerry devices to send the electronic scratch cards to their business customers, employees, and partners, as well. This approach will strengthen corporate branding of the sender, whilst also providing incentives for sales people in a fun, interactive, and memorable way.
Examples of corporate usage include incentive programmes for salespeople, whereby lottery-style scratch cards are offered to anyone achieving their target number of sales calls. Likewise, suppliers can use the technology to provide scratch-and-reveal coupons to their business customers to reveal a percentage off their next order.
Gaining attention in the blizzard of messages
"People are receiving an unprecedented amount of messages these days, in a wide variety of formats, so it takes a little bit of thought and planning if you want to be sure that your message stands out," says Adrian Allen, Director, Telescratch. "Telescratch has the technology and the ideas that can help companies to communicate with their customers, partners, and employees in an exciting new way. Whether the recipients are in the office or on the road, using a BlackBerry or a mobile phone, a scratch-and-reveal message will get their attention."
Telescratch used its SSR technology to support a corporate training event for one of Vodafone's sales and marketing teams, whereby participants were set a James Bond themed treasure hunt in and around the city of Bath.
e-Scratch cards action on the streets in Vodaphone event
With nothing except a series of cryptic SMS message clues to guide the teams of contestants to their next objective, a little help was soon needed, so a Telescratch scratch-away pictorial hint proved invaluable.
This innovative user interface proved to be addictive and fun, and also demonstrated how effectively the Telescratch application can deliver content to mobile devices.
Telescratch already has established relationships with leading content owners, brand management agencies, and mobile telephone operators. The application is Java-based and is compatible with a significant number of handsets currently used in the UK and around the world.
About Telescratch:
Telescratch is focused on delivering innovative marketing campaigns to mobile phone users based upon SSR (Splash, Scratch and Reveal) technology. The company's core products enable businesses to design a wide range of branded campaigns with a high level of interactivity that has been proven to deliver spectacular response rates in both B2C and B2B contexts. The range of applications for Telescratch games is wide, thus providing endless opportunities for brand managers to flex their creative muscles. The technology can support campaigns using voucher delivery, image delivery, lottery style games, instant/delayed wins or consumer purchases. For interactive demonstrations of the Telescratch(tm) application, please visit www.telescratch.com
[Register and post your own comments on this article below...]
They announced on 25 October 2005 that their revolutionary SSR (Splash, Scratch and Reveal) technology is now available for business users who communicate using wireless BlackBerry® devices. By using SSR, Telescratch can bring the lottery-style 'scratch cards' to the business world by recreating the experience on a BlackBerry or other mobile device.
Telescratch customers have typically used SSR to send branded electronic scratch cards directly to consumers' mobile handsets (e.g. with new product announcements, discount vouchers, or a prize draw entry), prompting the recipient to participate in one of many possible calls to action.
Internal marketing and incentivising strengths
Now, however, Telescratch has taken that model one step further, and is enabling companies that use wireless BlackBerry devices to send the electronic scratch cards to their business customers, employees, and partners, as well. This approach will strengthen corporate branding of the sender, whilst also providing incentives for sales people in a fun, interactive, and memorable way.
Examples of corporate usage include incentive programmes for salespeople, whereby lottery-style scratch cards are offered to anyone achieving their target number of sales calls. Likewise, suppliers can use the technology to provide scratch-and-reveal coupons to their business customers to reveal a percentage off their next order.
Gaining attention in the blizzard of messages
"People are receiving an unprecedented amount of messages these days, in a wide variety of formats, so it takes a little bit of thought and planning if you want to be sure that your message stands out," says Adrian Allen, Director, Telescratch. "Telescratch has the technology and the ideas that can help companies to communicate with their customers, partners, and employees in an exciting new way. Whether the recipients are in the office or on the road, using a BlackBerry or a mobile phone, a scratch-and-reveal message will get their attention."
Telescratch used its SSR technology to support a corporate training event for one of Vodafone's sales and marketing teams, whereby participants were set a James Bond themed treasure hunt in and around the city of Bath.
e-Scratch cards action on the streets in Vodaphone event
With nothing except a series of cryptic SMS message clues to guide the teams of contestants to their next objective, a little help was soon needed, so a Telescratch scratch-away pictorial hint proved invaluable.
This innovative user interface proved to be addictive and fun, and also demonstrated how effectively the Telescratch application can deliver content to mobile devices.
Telescratch already has established relationships with leading content owners, brand management agencies, and mobile telephone operators. The application is Java-based and is compatible with a significant number of handsets currently used in the UK and around the world.
About Telescratch:
Telescratch is focused on delivering innovative marketing campaigns to mobile phone users based upon SSR (Splash, Scratch and Reveal) technology. The company's core products enable businesses to design a wide range of branded campaigns with a high level of interactivity that has been proven to deliver spectacular response rates in both B2C and B2B contexts. The range of applications for Telescratch games is wide, thus providing endless opportunities for brand managers to flex their creative muscles. The technology can support campaigns using voucher delivery, image delivery, lottery style games, instant/delayed wins or consumer purchases. For interactive demonstrations of the Telescratch(tm) application, please visit www.telescratch.com
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