Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?
moreBook retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.
moreBeing able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
moreBeing able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom. more
Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more
As mobile technology becomes more advanced, users are becoming less reliant on carriers for accessing content, according to a new report. The survey, Mobile Content Survey Results by ABI Research showed how mobile users are turning to a variety of sources, such as the web and their own personal collection to upload content onto their mobile phones. more
The issues companies must address before thinking about accessibility. more
The jungle has been brought to life with dynamic adult and family multimedia guides for the Tate Modern's new Rousseau exhibition...
The jungle has been brought to life with dynamic adult and family multimedia guides for Tate Modern’s new Rousseau exhibition...
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