Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?
moreBook retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.
moreBeing able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
morePricing is currently not the barrier to consumers starting to download legally or abandoning P2Ps. Consumers not feeling they are valued or getting value for money is. Can litigation help redress the balance, asks Eamonn Forde... more
Both Napster 2.0 and Wippit have partnered up with British newspapers to offer free music downloads. This may spell the beginning of great opportunities, but what does it signal for the traditional covermount? Five Eight looks at what newspapers are throwing into the mix. more
Over the next 6 months CIDA's 'Emerge London' biz support programme will give 30 minority-led creative businesses and artists a chance to develop products that synch with the global surge in downloading music, films and other products over the Internet...
The digital download revolution is in full swing and CIDA’s new business support programme - Emerge London, will help London’s creative entrepreneurs to embrace innovation and reach new audiences via the Internet.
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