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Agency Backs Digital Education Scheme
Digital agency Dare has joined forces with Watford and Brunel colleges to launch an educational
initiative designed to spur young creatives into entering the ranks of digital advertising...
Digital agency Dare has joined forces with Watford and Brunel
colleges to launch an educational initiative designed to spur
young creatives into entering the ranks of digital
advertising.
Dare's input will take the form of a "creative
surgery" incorporated into the final degree modules for
existing courses in art direction and copywriting.
Moreover, as part of the intiative at least one graduate team
will be recruited from Watford College each year by Dare. In
turn, one student per annum from the Brunel multimedia
technology and design course will be provided with a one-year
placement to train in online design.
Students will be set a live creative brief from a dare cient
and will have lectures delivered by Dare creative directors Flo
Heiss and James Cooper.
Dare for their part, will be able to avail of the technical
facilities at Brunel for live projects, which includes
blue-screen filming - recently used by the agency to film the
alternative ending to Sony Ericsson's Walkman phone TV
ad.
Speaking about this educational initiative to Brand Republic,
James Cooper, himself a Watford alumni, said: "The Brunel
and Watford students have loads of energy and ideas. It's
great to be able to help them in their courses and give them
their first jobs."
About Dare:
Dare
is a digital marketing agency which was founded on the core
belief that strong ideas lead to better business results. They
specialise in three areas: website development, online
advertising, and email marketing.
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