The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.
The science of Search Engine Optimisation (SEO) has changed dramatically since the early days, where it was de rigeur to employ a series of techniques to attempt to fool – or at east second-guess – the search engines. And this can only really be a good thing for everyone using the internet, as it makes results more relevant to the searcher. By Julia Hutchison.
In this article, Roy Kimani, CEO of nideo, describes how businesses should use video marketing to stand out from the crowd and promote their message.
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers. more
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April. more
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral. more
In this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0. more
The Internet is a fantastic source of information and images, but many organizations are using photos and illustrations that they have no right to use. New Media Knowledge sought to clarify the rules on when one can – and can’t – use images. more
Agency Backs Digital Education Scheme
Digital agency Dare has joined forces with Watford and Brunel colleges to launch an educational
initiative designed to spur young creatives into entering the ranks of digital advertising...
Digital agency Dare has joined forces with Watford and Brunel
colleges to launch an educational initiative designed to spur
young creatives into entering the ranks of digital
Dare's input will take the form of a "creative
surgery" incorporated into the final degree modules for
existing courses in art direction and copywriting.
Moreover, as part of the intiative at least one graduate team
will be recruited from Watford College each year by Dare. In
turn, one student per annum from the Brunel multimedia
technology and design course will be provided with a one-year
placement to train in online design.
Students will be set a live creative brief from a dare cient
and will have lectures delivered by Dare creative directors Flo
Heiss and James Cooper.
Dare for their part, will be able to avail of the technical
facilities at Brunel for live projects, which includes
blue-screen filming - recently used by the agency to film the
alternative ending to Sony Ericsson's Walkman phone TV
Speaking about this educational initiative to Brand Republic,
James Cooper, himself a Watford alumni, said: "The Brunel
and Watford students have loads of energy and ideas. It's
great to be able to help them in their courses and give them
their first jobs."
is a digital marketing agency which was founded on the core
belief that strong ideas lead to better business results. They
specialise in three areas: website development, online
advertising, and email marketing.