Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?
moreBook retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.
moreBeing able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
moreResearch compiled by eMarketer from recent surveys shows that the total market for music is much larger than it has been historically, but that nonetheless total expenditure on music is considerably lower. more
It's what everybody is talking about: Napster's launch last month vs today's iTunes spectacular. It's agreed that the future of music is digital, but who will we end up buying our ditties from?
Apple today officially launched its iTunes Music Store in the UK, France and Germany with a press party in Old Billingsgate Market. With a keynote from Steve Jobs, a set from Alicia Keys, and NMK in attendance the iTunes launch went off with a bang.
Comments
colin_kirkpatrick said:
Download for charidee <p>Two or three years ago companies like Apple and Coca Cola seemed like unlikely music sellers. Now Oxfam have entered the fray with http://www.bignoisemusic.com/ . It's basically another re-skinned OD2, but with this one 10p in every pound goes to Oxfam charities.<br/></p>
nathan_barley said:
Alicia Keys <p>Anyone else think Alicia Keys squandered any credibility she might have had by doing the iTunes launch gig? Oooh, iTunes, let me get close to you, pay me a big fat wad of dollars. As Bill Hicks once said, any musician who lets their music be used in an advert is off the artistic roll call for ever. And then afterwards, the multi-millionaire twentysomething was bleating away about how piracy was damaging artists and their music...<br/></p>
nathan_barley said:
Steve 'Big' Jobs <p>...and Jobs is just another multi-millionaire IT baron, like Gates and Dell and the rest of them. (Can you sense a slight antipathy towards multi-millionaires emerging? Not that I'm jealous or anything.) I hate the way people regard him as some sort of revolutionary, counter-culture figure just because he wears jeans (and a polo-neck for god's sake) instead of a suit. So what if Apples aren't Microsoft? It's hardly an ideology -- they're all just trying to sell you more stuff.<br/></p>
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