The content on this site is organised into content themes called NMK Topics, which are created and managed by the NMK team. The subjects are directly relevant to the core aims of NMK, which are to help the UK digital media sector grow and prosper, particularly with regard to small to medium-sized companies. We welcome contributions to NMK topics in the form of articles, reports, opinion pieces, 'how-to' guides and case studies. The topics covered by the site are listed below.

Industry Noise
Grow Your Business
Mind Your Business
In Practice
Digital Marketing
Project Management
Client Matters
Digital Culture
The Bigger Picture

Industry Noise
This section looks at what's going on in the industry: topical stories, opinions, think-pieces, rants, awards, developments that affect us all. It's entertaining, often light-hearted, sometimes scurrilous, and the area that readers will dip into for a break during the working day. Go to the topic

Grow Your Own Business
This topic is dedicated to business development for those who are running and managing a new media business. The aim is to help them win more work, succeed at pitches, source leads, manage client relationships, increase revenues and grow the size of their companies. Go to the topic

Mind Your Own Business
Information and resources about the day-to-day management of your work and business affairs, for employers, employees and freelancers alike. Subjects include financial management, funding, cash-flow, company status, tax, legal responsibilities, contracts, human resources, recruitment, starting a company, rights and regulations. Go to the topic

In Practice
Practical information for developers, designers and others involved in the hands-on production and development of digital media, helping them do their jobs more effectively. Featuring tips and tricks from fellow practitioners, advice and discussions on design, programming, software, technologies and usability, and links to specialised resources, user groups and learning materials. Go to the topic

Digital Marketing
Advice on conducting marketing and communications campaigns via digital channels, focusing primarily on email and internet, but also mobile, interactive TV and other platforms. Includes subjects such as copywriting for digital media, email marketing, online branding, viral campaigns, measuring effectiveness and cross-platform projects, plus case studies and guidance from experienced professionals. Go to the topic

Project Management
This section offers guidelines for best practice in the management and delivery of digital media projects. Articles and reports cover subjects such as different project management processes and methodologies, project teams, milestones and tracking, requirements capture, budgeting, risk management, testing and quality assurance. Go to the topic

Client Matters
This section focuses on the needs of those buying and commissioning digital media products and services, with the aim of demystifying what is for many clients a complicated and confusing subject. Client Matters will provide advice on subjects such as selecting agencies or developers, writing briefs and choosing ISPs, and will provide clients with the opportunity to share the experiences they have had, both good and bad, of working with digital media. Go to the topic

Digital Culture
This section is concerned with artists, writers, film-makers, musicians and others who make use of digital interactive media for cultural and creative rather than commercial purposes. Featuring essays and reports by people working in the field, profiles of innovative projects, information about funding and support schemes, and opportunities for practitioners to share knowledge and expertise. Go to the topic

The Bigger Picture
Relating to the impact of interactive digital media on public policy, government, education and social issues. This section will also look at new media's influence in other countries, and on relations between them. Go to the topic

What is an Interest Group?

An Interest Group is an area of the NMK Web site set up and maintained by members of the NMK community, rather than the NMK editorial team. Interest Groups are based on a particular subject or issue, or around an existing network of digital media practitioners, such as a group of companies based in a particular region. Most Interest Groups have their own editor or group of editors, who take responsibility for maintaining their area of the site and keeping it up-to-date. Any registered user of the NMK site can explore an Interest Group and submit articles to its Editor. If you are interested in setting up an Interest Group of your own, email editor(A)nmk.co.uk.

Convergent Media
This interest group looks at the implications of interactive media for traditional forms of narrative storytelling, including drama, fiction and film. The section draws on NMK's successful 'Creative Alchemy' and 'Digital Synergies' events, presented in association with BAFTA. Go to the Interest Group