Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?
moreBook retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.
moreBeing able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
moreIt's often said successful risk management should lead to fewer surprises. Acting like a 'forward-looking radar', it scans the uncertain future to identify possible threats and opportunties - or does it, asks David Hillson... more
Dr David Hillson makes a suggestion about the most valuable tool in risk identification. He says "This risk identification tool exists in the human head, and is called the imagination". more
No matter how much cash you have in the bank or how large your stock is, your company's most valuable assets will always be your employees, says Stern and Company. more
How media producers can best protect, control and exploit their creative and intellectual assets in a multi-platform world. more
As Christmas approaches, and everyone's thoughts turn towards how much they're going to have to spend, Dr David Hillson considers the costs of risk management, and why it's important to cover them.
As the Christmas season approaches, many will be considering the cost of celebrating the festival. Especially in the West, Christmas is now characterised (sadly) by commercialisation and materialism, imposing a significant cost burden particularly on families. Is it worth it? As we seek to manage risk effectively, questions of cost also arise since risk management is not free. There is no “zero-cost option” for risk management, and the costs to be paid fall into three categories : one-off, ongoing, and occasional.About the author:
Dr David Hillson PMP FAPM FIRM MCMI is an international risk management consultant, and Director of Risk Doctor & Partners (www.risk-doctor.com). He is a popular conference speaker and award-winning author on risk. He is recognised internationally as a leading thinker and practitioner in the risk field, and has made several innovative contributions to improving risk management. His recent emphasis has been the inclusion of proactive opportunity management within the risk process, which is the topic of his latest book.
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