The Q&A is your chance to tell us what you think about working in digital media. Everybody can take part � just go to www.surveyshack.com to fill in the questionnaire.

Oliver Christie, Panlogic (www.panlogic.co.uk)

August 2003

1. What does your business do?
   Internet advertising and marketing.
   
   
2. What's currently hot for your business?
   Interactive banners, viral games, future technologies and search engine marketing.
   
   
3. What's not?
   e-polls.
   
   
4. How long have you worked in digital media?
   4 years.
   
   
5. What's been the high point?
   Splat the MP - www.panlogic.co.uk/splat Our first ever game we built. 100,000 players in 24 hours and on the C4 and BBC News on our first day of launch. Played in every country in the world by over 3.5 million players. A phenomenon with press and internet coverage from New Zealand to Iraq.
   
   
6. Any regrets?
   No.
   
   
7. Best digital marketing / advertising campaign you've seen recently?
   www.the118experience.com.
   
   
8. What websites help you most in your job?
   www.google.com.
   
   
9. What websites distract you most when you should be working?
   www.bbc.co.uk/sport.
   
   
10. Have you got a personal site or blog?
    No.
    
    
11. Most useful application or software that you use?
    Flash.
    
    
12. Best advice you've been given about working in this industry?
    None.
    
    
13. What, if anything, should the Government be doing to help digital media companies?
    Nothing.
    
    
14. Most annoying jargon used in digital media?
    Pretentious spiel by other creatives.
    
    
15. Any bad things about your line of work?
    No.
    
    
16. What's playing on your ipod?
    I don't have one.
    
    
17. What's the next big thing in digital media?
    MMS.
    
    
18. If you didn't work in this industry, what would you do?
    Journalist.
    
    
19. Anything else you'd like to say?
    No.