The Q&A is your chance to tell us what you think about working in digital media. Everybody can take part � just go to www.surveyshack.com to fill in the questionnaire.

Alex Nisbett, Craik Jones (www.craikjones.co.uk), alex.nisbett (A) craikjones.co.uk

August 2003

1. What does your business do?
   Award winning Direct Marketing agency.
   
   
2. What's currently hot for your business?
   Creative.
   
   
3. What's not?
   Lack of creative.
   
   
4. How long have you worked in digital media?
   Over 2500 days, that's about 7 years.
   
   
5. What's been the high point?
   Working with Craik Jones.
   
   
6. Any regrets?
   Regrets? I've had a few...
   
   
7. Best digital marketing / advertising campaign you've seen recently?
   The one that's currently teasing me...
   
   
8. What websites help you most in your job?
   www.decibeldragon.com, www.dictionary.com, www.google.com.
   
   
9. What websites distract you most when you should be working?
   www.popbitch.com.
   
   
10. Have you got a personal site or blog?
    Yup.
    
    
11. Most useful application or software that you use?
    My Brain.
    
    
12. Best advice you've been given about working in this industry?
    Don't forget there's a real world out there.
    
    
13. What, if anything, should the Government be doing to help digital media companies?
    Treating us all as inteligent human beings would be a start.
    
    
14. Most annoying jargon used in digital media?
    Technology.
    
    
15. Any bad things about your line of work?
    Deadlines.
    
    
16. What's playing on your ipod?
    Strictly vinyl.
    
    
17. What's the next big thing in digital media?
    True romance.
    
    
18. If you didn't work in this industry, what would you do?
    Glamour photographer.
    
    
19. Anything else you'd like to say?
    Nope.