The Q&A is your chance to tell us what you think about working in digital media. Everybody can take part � just go to www.surveyshack.com to fill in the questionnaire.

Steve Crofts, Glowmedia Limited (www.glowmedia.co.uk), steve (A) glowmedia.co.uk

August 2003

1. What does your business do?
   Digital media development.
   
   
2. What's currently hot for your business?
   Internet, branding and CD / DVD creation.
   
   
3. What's not?
   Print.
   
   
4. How long have you worked in digital media?
   8 years.
   
   
5. What's been the high point?
   Freelancing in London at the boom time.
   
   
6. Any regrets?
   Not starting my own business sooner.
   
   
7. Best digital marketing / advertising campaign you've seen recently?
   None.
   
   
8. What websites help you most in your job?
   www.macromedia.com, www.webmonkey.com, www.google.co.uk
   
   
9. What websites distract you most when you should be working?
   http://www.apple.com/trailers/
   
   
10. Have you got a personal site or blog?
    No.
    
    
11. Most useful application or software that you use?
    My brain.
    
    
12. Best advice you've been given about working in this industry?
    Take it one step at a time, you can't do everything, develop good networking, charge a fair amount and don't undercut.
    
    
13. What, if anything, should the Government be doing to help digital media companies?
    More support for both digital media companies and clients wishing to develop digital projects. More education for clients on what is good digital media and its uses.
    
    
14. Most annoying jargon used in digital media?
    It�s not rocket science.
    
    
15. Any bad things about your line of work?
    Not enough time to play golf.
    
    
16. What's playing on your ipod?
    None.
    
    
17. What's the next big thing in digital media?
    Proper use of web based PDA, affordable DVD production, clients who want to pay reasonable fees.
    
    
18. If you didn't work in this industry, what would you do?
    Golf pro.