All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
Professor Vlatka Hlupic (Westminster Business School), in association with A.D. Amar and C. Hentrich, is publishing an article in Harvard Business Review in December. The article argues that the complexity of the recurrent business environment demands new mindsets and leadership skills, and concludes that relaxation of control can benefit any knowledge based company. more
Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understand of the business potential for social media among marketing managers. New Media Knowledge dug into the statistics. more
The Digital Horizons 2012 “Engaging Audiences for Culture Online” seminar organised by The South East Media Network explored how both cultural institutions and publishing companies are using innovative technological ways to engage and re-invigorate audiences. more
A survey has found that IT, while being “highly valued” by businesses, is not seen as a major contributor to innovation by most senior execs. New Media Knowledge wanted to find out why and what could be done to change board level minds. more
Virtual worlds have opened up new sales channels for businesses. New Media Knowledge spoke to one PC vendor who has built its own. more
About the Innovation Labs
NMK's Innovation Labs at the University of Westminster's Harrow campus provide affordable managed workspace, communications infrastructure and business support to creative and technology start-ups.
NMK's Innovation Labs at the University of
Westminster's Harrow campus provide affordable managed
workspace, communications infrastructure and business support to
creative and technology start-ups.
NMK Innovation Labs offer a range of spaces - from 6 square
metres to 200 square metres - under flexible licence
Studios are often available at short notice, and payment for
space is via a simple monthly charge which can include:
telephones, web access, conference room and other services.
With their low prices and no long-term tenancy
contracts (the notice period can be as little as one month), the
labs are ideal for start-ups and small companies.
Current tenants include graphic design and digital marketing
agencies, e-commerce companies and software developers. Some
tenants work closely with their neighbours, taking advantage of
the campus atmosphere and proximity of like-minded companies and
professionals to collaborate on specific projects.
The Labs are situated on campus at the University of
Westminster's Harrow site in North-West London.