At this evening seminar on the 9th April 2002, Colm Kelly from legal firm Briffa presented an informative and entertaining guide to the UK's soon to be implemented E-commerce Regulations and what they could mean for your company with regard to its online trading and marketing activities. His talk focused on the following areas:

• Trading online
• What rules apply
• Information to be provided
• Direct Marketing

The European E-Commerce Directive governs how business and services are conducted online. The E-commerce Directive is intended to develop consumer confidence in online trading, and to standardise online trading law for e-commerce businesses throughout the EU. If you operate, design or build e-commerce applications, are involved in email marketing, online advertising or publishing, provide services over the internet, or conduct any elements of your business online, the new regulations could apply to you. The UK's draft regulations were published on 7th March 2002, to allow a period of consultation prior to the implementation of the regulations in the UK in June 2002.

Download the Presentation

Colm has made his full presentation, including comprehensive notes, available to users of the NMK site. In addition, Briffa has provided a booklet on online consumer contracts for your information.

Download the presentation: http://www.nmkadapt.co.uk/pdf/ecommerce_regulations.pdf (Adobe PDF, 1.5MB).

Download the Checklist for Online Consumer Contracts: http://www.nmkadapt.co.uk/pdf/online_consumer_contracts.pdf (Adobe PDF, 74K).

The Electronic Commerce Directive and Draft Regulations
For more information about the Electronic Commerce Directive, visit the DTI’s website at www.dti.gov.uk/cii/ecommerce/europeanpolicy/ecommerce_directive.shtml.

To download the Draft Electronic Commerce (EC Directive) Regulations 2002 themselves, go to: www.dti.gov.uk/cii/docs/regulations.pdf.

These were published on March 7 2002 to allow a period of consultation, and are due to be implemented in June 2002.

Speaker Profile

Colm Kelly This presentation was given by Colm Kelly, at specialist intellectual property and information technology solicitors, Briffa & Co. Colm Kelly is qualified as a solicitor both in Ireland and England and has extensive experience advising start ups, ISPs, web portals and e-tailers on the E-Commerce Directive and trading issues on line.

Briffa
Briffa is a legal firm specialising in intellectual property, information technology and media law. The company was established in 1995 by Margaret Briffa to provide legal advice, with a fresh and innovative approach, to new media and the content industries. For more information, including papers on issues such as branding and copyright, and specialist areas focusing on games, branding and online advertising, see www.briffa.com.

The New Ecommerce Regulations: What You Need to Know was produced in association with UK Online For Business: www.ukonlineforbusiness.gov.uk

To have a look at the original event click here.